Tuesday, March 31, 2009

PMS Causes Shopping? That Explains a Lot

A recent study in the UK reported in the Daily Mail found that premenstrual women engage in retail therapy--our hormones fuel our shopping, our shopping makes us feel better.

A study revealed that in the ten days before their periods begin--known as the luteal phase--women are much less in control of their spending habits. Psychologists at Hertfordshire University concluded that a shopping spree could be a way of dealing with the intense emotions of pre-menstrual syndrome, which affects around 90 per cent of women each month.

Professor Karen Pine, who conducted the study of 443 women aged between 18 and 50, said: "The later women were in their menstrual cycle, the more likely they were to have overspent."

Huh. One can do a lot of shopping in ten days. That's a big chunk of 28. In the interest of science I'll start paying attention to whether or not I spend more during certain times of the month. I'd guess probably not--I think I hold a fairly steady pace. The amount of shopping I do depends on how close I am to payday, whether or not I've got good eBay prospects, how much Cheapy drinks, whether my fav TV shows are reruns, and how many enticing sale newsletters are in my inbox. But now I can blame it all on moon time when the AmEx bill comes.


Sfiesta said...

This is totally true! I've noticed that in my behavior years ago and voila! Now there's science studies to back it up as well!


p.s. just spent twice the budget on shoes yesterday and my new cycle began today... I find it much easier to shop when PMSing.

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